Increase Engagement: Speak TO Not AT
Increase Engagement: Speak TO Not AT
Should you write in the first, second or third person, or use the imperative? It depends on who you are focusing on! Tighten and activate your writing by doing the "first person/second person flip."
Stand Out From The Crowd With This Counter-Intuitive Tip
Stand Out From The Crowd With This Counter-Intuitive Tip
Only commit to writing new content when you know you have something totally unique to share, or you have a different spin on information not yet published anywhere else. And then do this ONE simple thing to take your article to the next level.
How to Add by Subtracting
How to Add by Subtracting
A content writer isn't done when there's nothing left to say. She's finished when there's nothing left to remove. But how do you know when you're really done?
The Second Best Way to Keep Readers Reading
The Second Best Way to Keep Readers Reading
When your readers land on your latest article, they're ready to click away. Not because of an immediate assumption that your article won't interest them. You've hooked them with your headline but... they just aren't committed yet. Don't scare them off by this one common mistake!
A Cool Tool to Beat Writer’s Block
A Cool Tool to Beat Writer's Block
We've all been there. Staring at a blank screen, struggling to find the right words (or any words at all). We take a break, exercise, listen to music or read a book, anything to refresh our mind. But it's still there... the dreaded writer's block. Finally! There's a tool to help beat it once and for all.

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