While reading and watching the SBI Action Guide, I was completely convinced of my ability to build a profitable website. - Svetlana Rubejov, SBI! member since 2012

Have A Game Plan For Your Marketing

Written By: Mike Allton in Strategies for Business Growth | July 13, 2015

game-plan-for-your-marketing

Yogi Berra once famously said, “If you don’t know where you are going, you’ll end up someplace else.” Berra, a tremendous baseball player and manager, had an interesting way of putting things. Yet his “Yogiisms” have been quoted and repeated for good reason.

How can you get to where you want to go, if you don’t know where you want to go?

That’s just as true with your marketing as it is for guiding the Yankees to the World Series.

In order to put your business in the best possible position to grow and thrive, you need a plan in place to market it.

Now, a marketing plan is more than just a list of the things you expect to do to promote your business. A good marketing plan will include a strategy, and be created from a process that considers the best ways to communicate who you are and what you can do for people.

To help you get started, we’ve put together a 45-page guide that will teach you the 8-step marketing plan creation process, from understanding content and social media, to email marketing and SEO.

You’ll see how all of the various digital marketing elements can work together to create a steady stream of traffic, leads and sales for your business.

hos-to-craft-your-marketing-planIn “How To Craft Your Marketing Plan” you will learn:

  • What Is A Marketing Plan?
  • Why Is A Marketing Plan Important?
  • How Does Digital Marketing Work?
  • What Are The Elements Of Digital Marketing?
  • How To Create Your Plan
  • How To Change Your Plan

Plus, it includes links to a variety of key marketing resources, as well as a Marketing Plan Template.

Mike Allton
Mike Allton is the Chief Marketing Officer for SiteSell. He has spent years helping solopreneurs achieve success online through the precepts of content marketing: write great content, share that to social, and drive new leads & sales. Mike’s focus is to reach people who have a passion for something and show them how it’s possible to turn that dream into a real online business and income.

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