Information and Resources for Solopreneurs
Written By: Cath Andrews in Strategies for Business Growth | June 12, 2017

Receiving mail used to be a rare and precious thing…

Receiving Mail

Nowadays?  Not so much!

With the sheer volume of email we collectively send and receive every day, it’s a wonder we find time for real life at all. And for you, that’s a problem…

  • As a marketer, you want subscribers to make time for everything you send them.
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Written By: Cath Andrews in Strategies for Business Growth, Uncategorized | December 27, 2016

aa-hello-bar-google-friendly-mobile-625x300

Intrusive pop-ups (aka “intrusive interstitials”) are about to become a thing of the past, thanks to Google’s upcoming algorithmic change for mobile rankings. Is the “Hello Bar” a good alternative? Let’s set the stage with a couple of quick introductions…

Say “Hello” to the Hello Bar!

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Written By: Cath Andrews in Strategies for Business Growth | April 15, 2016

increase-open-rate

Do you ever send out a newsletter and get the impression you’re talking to yourself?

You know the feeling. You spend hours researching great information, finding the most attractive images. You put the whole thing together in a well worded document, targeted to your readers.… Read more

Written By: Cath Andrews in Strategies for Business Growth | April 8, 2016

Newsletter-Phobia

You’ve done it. You wrote a great little e-book and you’re giving it away for free when people subscribe to your newsletter. You’ve got their name and email address, and you know that newsletters are an important way of marketing.

Now what?… Read more

Written By: Cath Andrews in Strategies for Business Growth | March 25, 2016

cracking-the-ideal-customer-code

Let me ask you a question.

Where do you love to shop?

My personal favourite is a tiny candy store on the corner of a tiny street in my home town. I go back there every time I visit, and have done for the past fifty years.… Read more

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