Information and Resources for Solopreneurs

How To Write Product Reviews That Convert -- Part 1

So you thought you’d come to this article to read about how to write a stunning sales page. Think again!

The first in this series of three articles is not about writing a sales page. Not yet.

I can hear some people saying “Thank goodness — I hate selling” and others saying “wait — isn’t this a series about writing a sales page?”

Writing Product Reviews - Bottle of Prosecco if it rainsYou’re talking to the world’s worst salesperson.… Read more

Written By: Cath Andrews in How Solopreneurs Build Their Business | December 28, 2017

No One Should HAVE to Choose Between Home and Work

How and where we work changed forever with the introduction of the Internet. What a great time for those seeking more flexibility in their life! And, more importantly, what an incredible time for those who actually need to work from home.… Read more

Written By: Cath Andrews in How Solopreneurs Build Their Business | December 19, 2017

What Do You Say When Their Eyes Glaze Over?

It’s Christmas, and with the holiday season come the parties. Parties you attend, parties you host, even the annual excruciating office bash. No matter the event, there’s one question from which the solopreneur can never seem to escape:

So — what is it you do exactly?

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Written By: Cath Andrews in Strategies for Business Growth | October 13, 2017

Increase Engagement: Speak TO Not AT

Struggling to engage your visitors? Could be that you don’t make them feel special enough.

You're FabOne way to fix that is to write in the second person. First person focuses on the wrong person — you — not your customer…

We provide a 30-day guarantee, giving you complete peace of mind.

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