Increase Engagement: Speak TO Not AT
Cath Andrews

Increase Engagement: Speak TO Not AT

Should you write in the first, second or third person, or use the imperative? It depends on who you are focusing on! Tighten and activate your writing by doing the "first person/second person flip."
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How to Add by Subtracting
Cath Andrews

How to Add by Subtracting

A content writer isn't done when there's nothing left to say. She's finished when there's nothing left to remove. But how do you know when you're really done?
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Are Your Images Up to Speed?
Cath Andrews

Are Your Images Up To Speed?

Slow-loading pages affect user experience causing fast-moving visitors to abandon pages before they load, especially on non-WiFi mobile. Keep your visitors happy and on-page longer with these quick and easy image optimization steps.
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