Struggling to engage your visitors? Could be that you don’t make them feel special enough.
One way to fix that is to write in the second person. First person focuses on the wrong person — you — not your customer…
… Read more
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A chef adds flavor to a sauce by reducing it. The water that evaporates adds intensity to the ingredients that remain.
film director tells a more focused story through editing. Deleted scenes, as excellent as they may be (check these deleted scenes from one of my favorite movies of all-time), get snipped to optimize the story.… Read more
Pagespeed as an important ranking factor is an urban myth. Just because 10,000 bloggers squawk about how critical it is (if you want high rankings), it ain’t necessarily so!
So no need to get into a flap…
What Google actually said, back in 2010, was that fewer than 1% of search queries would be affected by how fast a page was (“pagespeed”).… Read more
Ever stared at a blank screen, struggling to find the right words (or any words at all)?
Here’s how to beat it…
- Get started (even if you don’t feel like writing, which you won’t).
- Keep going (even if the words suck, which they will).