Increase Engagement: Speak TO Not AT
Cath Andrews

Increase Engagement: Speak TO Not AT

Should you write in the first, second or third person, or use the imperative? It depends on who you are focusing on! Tighten and activate your writing by doing the "first person/second person flip."
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How to Add by Subtracting
Cath Andrews

How to Add by Subtracting

A content writer isn't done when there's nothing left to say. She's finished when there's nothing left to remove. But how do you know when you're really done?
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A Cool Tool to Beat Writer's Block
Cath Andrews

A Cool Tool to Beat Writer’s Block

We've all been there. Staring at a blank screen, struggling to find the right words (or any words at all). We take a break, exercise, listen to music or read a book, anything to refresh our mind. But it's still there... the dreaded writer's block. Finally! There's a tool to help beat it once and for all.
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