Written By: Cath Andrews in How Solopreneurs Build Their Business | April 11, 2019

First, Do No Harm: Google’s Medic Algorithm and Your Online Sales

In August 2018, Google introduced its now famous (or infamous) Medic algorithm. Once the initial panic had died down, it became clear that the aim of the update was to make sure,google medic online sales as far as possible, that website (or blog) visitors were given information that would keep them safe.… Read more

Written By: Cath Andrews in How Solopreneurs Build Their Business | February 27, 2019

If You Build It, Will They Come? Achieve Online Success -- Without Being a Supermodel

So you watched the latest Super Bowl ads. Did you enjoy them? I’ll bet you laughed at Harrison Ford’s dog ordering his favorite foods with the failed Alexa dog collar. Did the M&Ms ad with Christina Applegate as the harassed mom resonate with you?… Read more

Written By: Cath Andrews in How Solopreneurs Build Their Business | January 3, 2019

Getting to Know You: How to Write a Compelling About Page

Introduction: New Year, New About You

When was the last time you read your “About” page? Do you even have one? Did you know that the About page is one of the most critical on your website or blog?

For most bloggers and online business owners, the About page is something to write about and instantly forget.… Read more

Written By: Cath Andrews in How Solopreneurs Build Their Business | December 20, 2018

6 Subject Line Tips to Rock Your Newsletter Open Rates

If you think your inbox is full, imagine how Santa must feel at this time of year.

All those children — of all ages — wanting him to take note of their particular wishes.

Santa — a year’s supply of muffins, please!

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Written By: Cath Andrews in How Solopreneurs Build Their Business | March 13, 2018

Why Do Millennials Remain So Optimistic — And How Can You?

As a brand new season awakens with the coming of Spring, small business owners are working hard on their new year goals to optimize growth and success in 2018.

New research from SCORE, mentors to America’s small businesses, shows that overall, 69% small business owners are optimistic about their growth over the next six months.… Read more

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