Information and Resources for Solopreneurs
Never Trick the Search Engines

Business Tips

Building an e-business is not a game. It is not about creating tons of little splogs, based on the content of others, that you care nothing about.

It is not about tricking Google by creating elaborate fake link networks to try to make money online by pushing enough of those splogs into rankings that will earn you a few bucks for a while until Google clamps down.… Read more

Overdelivering Is Much Smarter Than Overcharging
E-Business Tips

Yes, you could market more aggressively and over-charge for your product (judging from the Get Rich Quick guys out there!) or you could charge more for each and every module. But…

Isn’t it smarter, more honorable, and a whole heck of a lot more rewarding (in every sense of the word) to OVERdeliver to your customers?

Read more
Affiliate Marketing With Search It!’s Help

Affiliate Marketing

Your visitors may not respond to your primary "Most Wanted Response," but they may be attracted to
one of your secondary offerings if you diversify.

The key is to never be dependent on any one income source — "all your eggs
in one basket" is a high-risk strategy.… Read more

Affiliate Marketing Using Datafeeds, Part 2

Affiliate Marketing

We discussed in Part I ( how datafeeds can be a huge time saver for your affiliate marketing business, what types of datafeeds exist and how to "keep it real."

Let's now look into customizing your product pages, when to use a datafeed and how to avoid paying a hefty Cost per Click (CPC), if you plan to advertise with Google AdWords.… Read more

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