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Have A Game Plan For Your Marketing

Written By: Mike Allton in Strategies for Business Growth | July 13, 2015


Yogi Berra once famously said, “If you don’t know where you are going, you’ll end up someplace else.” Berra, a tremendous baseball player and manager, had an interesting way of putting things. Yet his “Yogiisms” have been quoted and repeated for good reason.

How can you get to where you want to go, if you don’t know where you want to go?

That’s just as true with your marketing as it is for guiding the Yankees to the World Series.

In order to put your business in the best possible position to grow and thrive, you need a plan in place to market it.

Now, a marketing plan is more than just a list of the things you expect to do to promote your business. A good marketing plan will include a strategy, and be created from a process that considers the best ways to communicate who you are and what you can do for people.

To help you get started, we’ve put together a 45-page guide that will teach you the 8-step marketing plan creation process, from understanding content and social media, to email marketing and SEO.

You’ll see how all of the various digital marketing elements can work together to create a steady stream of traffic, leads and sales for your business.

hos-to-craft-your-marketing-planIn “How To Craft Your Marketing Plan” you will learn:

  • What Is A Marketing Plan?
  • Why Is A Marketing Plan Important?
  • How Does Digital Marketing Work?
  • What Are The Elements Of Digital Marketing?
  • How To Create Your Plan
  • How To Change Your Plan

Plus, it includes links to a variety of key marketing resources, as well as a Marketing Plan Template.

Mike Allton
Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

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