As a solopreneur, a big part of your social media strategy depends on where you develop a following, what you post yourself, and where you post it. But the other part happens on your website. To make the biggest impact, choose your on-site social media tools carefully.… Read more
When there’s a specific action you want your site visitor to take, you need to present it on the right kind of web page — a landing page.
Common desired actions include:
- Making a purchase
- Downloading an item
- Opting in
Technically, a landing page is a web page that a site visitor lands on.… Read more
Recently the Panama Papers burst upon the world’s notice. You know, the enormous leak of confidential documents showing tax evasion and worse on the part of the world’s gazillionaires… And WordPress site owners should be paying attention.
Let me explain.
The leak originated with the Mossack Fonseca law firm in Panama, hence the moniker, “Panama Papers.”
How did this leak occur?… Read more
A new version of WordPress is scheduled for release on April 12.
As is true of most development projects, WordPress releases “major” changes using a new whole number. (The next major update will be WordPress 5.0.) They designate planned, incremental changes with the first number following the decimal point, in this case 4.5.… Read more