Information and Resources for Solopreneurs

Written By: Ken Evoy in Strategies for Business Growth | February 20, 2017

Parlez-Vous Emoji?

You don’t? Time to learn. Studies show that smart use of emojis increases both social media engagement and a sense of personal connection/trust.

Warning: There’s quite a bit of “never use emojis” advice in the blogosphere. Unless you’re writing an academic paper for phD’s, it’s just personal bias.Read more

Written By: Ken Evoy in Strategies for Business Growth | February 13, 2017

Online advertising is not the highest ROI form of marketing, but it’s certainly the most ubiquitous. Google AdSense is almost a default option for solopreneurs, especially those with lower amounts of traffic. However, it’s possible to secure your own, higher-paying/higher-ROI WIN-WIN deals.Read more

Written By: Ken Evoy in Monetization | February 6, 2017

The Truth About AdSense Earnings

There seems to be more “My AdSense Sky Is Falling” griping across forums, blogs and social media, this year than in past years. Is there any truth to this general impression? Can we know one way or another?

You’d think it would be easy…

  • do a Google (or hey, Bing!) search for “AdSense earnings”
  • get the facts and figures you need
  • decide whether AdSense is worth it for your business or not.
Read more
Written By: Ken Evoy in How Solopreneurs Build Their Business | July 21, 2016

Trafeze

“Old ways don’t open new doors.”

– Anonymous

The Solopreneur’s Monetization Dilemma: Solved!

Most solopreneurs lead lives of “monetization desperation.” We’ve been doing the same old thing over and over again, for years, and expecting different results.  Einstein had a word for that!… Read more

Written By: Ken Evoy in How Solopreneurs Build Their Business | March 11, 2016

avoid-common-mistakes

Of course, you want to be successful. No-one starts an online business because they think they’ll fail.

But what do “success” and “failure” really mean? And how can you, at the start of your online business journey, bring about success, and leave behind failure?… Read more

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