Maximize Social Engagement With Optimal Hashtags
Ken Evoy (CEO, SiteSell)

Maximize Social Engagement With Optimal Hashtags

More than ever, search results are determined by “offsite signals” generated by the quality and relevance of your content. Keywords are still important, but optimizing the use of hashtags will give your content increased exposure. But don't use popular hashtags, do this instead.
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Increase Engagement: Speak TO Not AT
Cath Andrews

Increase Engagement: Speak TO Not AT

Should you write in the first, second or third person, or use the imperative? It depends on who you are focusing on! Tighten and activate your writing by doing the "first person/second person flip."
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How to Add by Subtracting
Cath Andrews

How to Add by Subtracting

A content writer isn't done when there's nothing left to say. She's finished when there's nothing left to remove. But how do you know when you're really done?
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