As a content creator, you can’t just live in the now. You need to get ahead of the game by crafting content that complements the upcoming seasons, holidays, and events.
Plan the year ahead with one simple tool: a content calendar. Make it easy by having everything at your fingertips, whether it’s on paper or in digital form.
Include important dates for your brand, like product launches or significant company milestones. By creating a visual representation of the year ahead, you’ll be able to effectively plan and organize your blogging strategy.
However, while having an editorial calendar is definitely useful, it’s equally important to keep an open mind and be ready to seize new ideas and opportunities that come your way.
What Is Seasonal Content?
Just like you adjust your wardrobe with the seasons, your content should reflect the themes and topics that are relevant during different times of the year.
The sunny days of summer give you the perfect opportunity to cover outdoor activities, travel tips, or the latest summer fashion trends. As the holiday season rolls around, there are gift guides, mouthwatering recipes, and dazzling decorations to write about.By aligning your content with the spirit of each season and holiday, you'll keep your audience engaged and excited for what's to come!Click To Tweet
Don’t feel like you have to reinvent the wheel every time you create content. Sometimes, a fresh perspective or a unique twist on existing content can be just as effective.
Timing is everything. Get ahead of the holiday rush by writing your pages weeks in advance!
Start by Brainstorming
Let’s tap into the spirit of the season or upcoming holiday to spice up your content! Get those creative gears turning. How can you infuse those themes into your visuals? Any authentic storytelling you can include? Perhaps you can add some interactive elements.
What about a seasonal DIY or craft project? Some ideas you come up with might include…
- Show your visitors how to create a flower crown using fresh flowers — teach them the basics of flower arrangement and give them something to wear at spring events.
- How to plant a herb garden — this will provide them with fresh herbs and teach them gardening basics.
- Beach-inspired shell crafts — show them how to make seashell wind chimes, candle holders or picture frames
- Tie-Dye Clothing — teach them how to make their summer garments unique using tie-dying techniques.
- Leaf art — inspire your readers to collect autumn leaves and create prints or collages, or use them to decorate greetings cards.
- Pumpkin carving — teach them the basics of pumpkin carving, from selecting the right pumpkin to carving intricate patterns
- DIY Snow Globes — help them create a winter scene using miniature figures, glitter and water.
- Handmade Ornaments — whether it’s using salt dough, felt or recycled materials, introduce techniques to create unique and personalized ornaments to hang on the tree.
Remember, the key is to offer your audience a variety of engaging content that aligns with their interests and keeps them excited and eager to learn from you.
There are plenty of other interesting options to explore if crafting isn’t your cup of tea. How about trying your hand at seasonal recipes, writing a holiday travel guide, sharing fashion tips, recommending books, taking on fitness challenges, or even hosting photography contests?
Use Automation to Save Time
When it comes to writing seasonal web pages or blog posts, you might find yourself fretting over how to fit everything into your limited time.
Let’s discuss the role of automation in content creation and how it can save you time.
With the help of Artificial Intelligence (AI), marketers and content creators can break free from the monotony of daily tasks and tap into their creativity in more exciting and inventive ways.
Imagine having the power to effortlessly schedule your social media posts, without the hassle of manually posting. Say goodbye to missed opportunities and hello to maximum engagement, as your automation tools publish your posts at the optimal times.
Not only can AI revolutionize the way you automate processes, it can also be a valuable asset in the creative process. Just imagine having access to an AI tool that can generate lists and outlines to help you structure your written content.
If you choose Solo Build It! as your website building platform, you’ll gain a valuable asset — Tai, your own AI business-building assistant. Tai comes with an extensive guide, showing you all the insider tips and tricks to make your seasonal pages (along with all your others) shine.AI revolutionizes the way you create content, while automation takes the hassle out of scheduling posts Click To Tweet
While AI can be a powerful ally in the world of social media and content creation, it can never match the magic of human creativity. Blend the potential of AI with your unique human touch, adding your insights and personality to your work.
Show, Don’t Tell
Seasonal writing requires a delicate touch, especially if your content doesn’t directly relate to the season. If that’s the case, subtly incorporate elements that remind your readers of the current time of year.
Visuals play an important role, too. Either use your own photos or enlist the help of AI image generators to create seasonal themed images. I produced the images for this article with a tool called MidJourney.
Tip: Keep your design fresh and engaging by regularly updating it to reflect the current season or upcoming holiday.
Explore the relationship between colors and holidays. Christmas, for example, is commonly associated with red and green, while Valentine’s Day is symbolized by shades of red and pink, and Halloween with orange and black.
Incorporate these colors into your website through the use of fonts, backgrounds and images. If your color sense is lacking, check out tools like Coolors or Colormind, which will suggest color palettes based on the emotions or feelings you want to convey.Create a visual feast for your audience – let your content embody the sights, sounds, and emotions of each season.Click To Tweet
Did you know that there are tools that can help you design with color blindness in mind? Colorblindly and ColorSafe not only simulate how your designs will appear to someone with color blindness. They can also suggest alternative color combinations that would be more accessible.
Always test your design on a variety of devices, and get feedback from your audience to ensure that your use of color is effective and appealing.
Avoid These Common Pitfalls
For your seasonal content to be valuable, you have to publish it before the season or event. There’s no point publishing a post about financial freedom for Independence Day on the 8th of July, or Halloween at the beginning of November.
Here are a few more stumbling blocks to watch out for.
Understanding your target audience and their preferences is crucial. Do you want to cater to a younger crowd with spooky Halloween content or an older audience with heartwarming Thanksgiving or Christmas content?
When it comes to incorporating seasons and holidays into your content, don’t settle for generic greetings and cliché themes. Stand out from the crowd with unique and creative ideas that will delight your audience.
Finding the perfect balance in your content can be as tricky as navigating a crowded holiday market.
While it’s tempting to write pages and pages of seasonal and holiday-themed content, be careful not to overdo it. Bombarding your audience with constant reminders of the time of year can feel forced and insincere.
Although it can be great for boosting engagement and connecting with your audience, it’s also important not to neglect evergreen content. This type of content is not tied to a specific season or holiday, and is relevant and valuable to your audience all year round.
Creating Seasonal Theme Content: Wrapping up
So, go ahead and embrace the seasons and holidays in your content marketing strategy. With careful planning, creativity, and a focus on your audience’s needs, you’ll be able to create engaging and impactful content that leaves a lasting impression.Don't be afraid to ask for help from AI. Its ability to generate ideas ensures that you'll never run out of inspiration.Click To Tweet
By following these tips, you’ll be well on your way to engaging your audience and keeping your content fresh and relevant throughout the year.